Technical Representative, DNP Europa GmbH, Germany
Akihiko Shibata is the European Technical Representative and the General Manager of Düsseldorf Liaison Office, Corporate R&D of HQ Tokyo. His missions in Europe are to research new technology and new business model information, and find technological and business partners in Europe. His research areas cover everything from conventional printing to printable electronics. In the information communication business area, his personal interests are how to embed media bridge functions for effective connections of cross media and quantify the media effectiveness.