Prof. Wolfgang Büscher
Founder, Visionomic Consulting, Germany
Wolfgang A. Büscher founded the consulting company Visionomic in 2002 and followed that up with KB Interactive, an internet technology company, in 2003. Since March 2005 he has been working as the Associate Professor for Interactive Media at the Integrated University of Applied Sciences of Oldenburg/Ostfriesland/Wilhelmshaven. His current main research topic is web analytics as a management concept for online platforms. Following his studies in economics, Wolfgang started working as a project manager for the online department of the Axel Springer publishing house. He also held the position of Chief Editor at Die Welt online in Berlin and Director of Handelsblatt.com, the online edition of the well-known business newspaper with the same name, in Dusseldorf. Since 2002 he has worked as a freelance consultant, trainer and author in the field of online communication and publishing.